NeX26 B2C Activation Flex your Life.
Hamburg.
From product experience to customer acquisition.
A concept by
From product experience to customer acquisition.
The best product demo
fits in a coffee cup.
NeX26 brings Europe's decision-makers to Hamburg. The B2C activation brings Hamburg into the story — turning a conference into a product launch that reaches cities across Germany and beyond — one that people can see, taste, and sign up for.
Product · Launch · Sales · Activation · Communication — integrated from day one.
| Reach-based | Integrated (360°) | |
|---|---|---|
| Goal | Impressions | Understanding + sign-ups |
| Thinking | Communication | Product · Launch · Sales · Activation |
| Lifespan | One event window | 12+ months — the Ape keeps running after NeX26 |
| Viral moment | Staged | Organic — every time prices drop |
| Conversion | Indirect | Direct, measured, at every touchpoint |
| After NeX26 | A campaign | A customer base |
Ask someone on the street:
Blank stare.
Now ask:
"Yes. Of course."
That gap is what we close.
An electric Piaggio Ape — reimagined as a rolling Flex experience.
Coffee prices move with the energy market. No brochure. No sales pitch.
Just a price that moves — and a coffee in your hand.
Based on the actual E.ON Flex end-customer price — including grid fees, taxes, and levies.
| Your Flex price right now | Flat White | Espresso |
|---|---|---|
| Expensive (>30 ct/kWh) | €3.50 | €2.50 |
| Normal (20–30 ct) | €2.50 | €1.80 |
| Cheap (10–20 ct) | €1.50 | €1.00 |
| Very cheap (<10 ct) | €0.50 | €0.50 |
| Negative (<0 ct) | FREE | FREE |
When prices go negative — coffee is free. That gets filmed. Every time.
Live simulation — prices mirror real spot market movements.
Five cities. One month. One product launch.
Every stop builds momentum. Hamburg is the finale.
"NeX26 is not the start.
It's the destination."
A microsite tracks every city, every sign-up, every euro saved.
"This is not an awareness format.
This is a funnel on wheels."
Screens across Hamburg show live energy prices. When prices drop, people scan a QR — and get rewarded.
An EV fast charger becomes a guitar amp. Pop-up concerts next to the eFlexPresso Ape — coffee and culture, powered by the same grid. Charging infrastructure becomes culture.
The reward layer connecting every touchpoint. Earned through sign-ups, challenges, and engagement — never purchased.
Exclusive welcome bonus — starting with Hamburg during NeX26, then rolling out nationally. Every activation points here — this is where attention becomes conversion.
Detailed budgets on request. Every scenario includes vehicle, tech, operations, and content production.
"Not a marketing budget. Distribution with coffee."
for
Confidential · April 2026
This document and all concepts, strategies, creative ideas, and visual materials contained herein are the intellectual property of Electrified Media GmbH. They have been developed exclusively for E.ON SE and may not be reproduced, shared, or implemented without prior written consent. · *Piaggio as potential vehicle partner — subject to confirmation.