NeX26 B2C Activation Flex your Life.
Hamburg.
From product experience to customer acquisition.
A concept by
From product experience to customer acquisition.
The best product demo
fits in a coffee cup.
NeX26 brings Europe's decision-makers to Hamburg. The B2C activation brings Hamburg into the story — turning a conference into a product launch that reaches cities across Germany and beyond — one people can see, taste, and sign up for.
Product · Launch · Sales · Activation · Communication — integrated from day one.
| Reach-based | Integrated (360°) | |
|---|---|---|
| Goal | Impressions | Understanding + sign-ups |
| Thinking | Communication | Product · Launch · Sales · Activation |
| Lifespan | One event window | 12 months across Germany |
| Viral moment | Staged | Organic — every time prices drop |
| Conversion | Indirect | Direct, measured, at every touchpoint |
| After NeX26 | A campaign | A customer base |
Ask someone on the street:
Blank stare.
Now ask:
"Yes. Of course."
That gap is what we close.
An electric Piaggio Ape — reimagined as a rolling Flex experience.
Coffee prices move with the energy market. No brochure. No sales pitch.
Just a price that moves — and a coffee in your hand.
Based on the actual E.ON Flex end-customer price — including grid fees, taxes, and levies.
| Your Flex price right now | Flat White | Espresso |
|---|---|---|
| Expensive (>30 ct/kWh) | €3.50 | €2.50 |
| Normal (20–30 ct) | €2.50 | €1.80 |
| Cheap (10–20 ct) | €1.50 | €1.00 |
| Very cheap (<10 ct) | €0.50 | €0.50 |
| Negative (<0 ct) | FREE | FREE |
When prices go negative — coffee is free. That gets filmed. Every time.
Live simulation — prices mirror real spot market movements.
Five cities. One month. One product launch.
Every stop builds momentum. Hamburg is the finale.
"NeX26 is not the start.
It's the destination."
A microsite tracks every city, every sign-up, every euro saved.
"This is not an awareness format.
This is a funnel on wheels."
Screens across Hamburg show live energy prices. When prices drop, people scan a QR — and get rewarded.
An EV fast charger becomes a guitar amp. Pop-up concerts next to the eFlexPresso Ape — coffee and culture, powered by the same grid. Charging infrastructure becomes culture.
The reward layer connecting every touchpoint. Earned through sign-ups, challenges, and engagement — never purchased.
Exclusive welcome bonus for Hamburg households during the NeX26 window. Every activation points here — this is where attention becomes conversion.
Detailed budgets on request. Every scenario includes vehicle, tech, operations, and content production.
"Not a marketing budget. Distribution with coffee."
for
Confidential · April 2026