NeX26 B2C Activation Flex your Life.

From product experience to cultural moment.

A concept by

The best product demo
fits in a coffee cup.

The biggest energy moment of 2026 —
extended to everyone.

NeX26 brings Europe's decision-makers to Hamburg. The B2C activation brings Hamburg into the story — turning a conference into a product launch that reaches cities across Germany and beyond — one that people can see, taste, and sign up for.

Every activation must navigate these — or it rings false.

We don't just make people see it.
We make them act on it.

Product · Launch · Sales · Activation · Communication — integrated from day one.

eFlexPresso.

An electric Piaggio Ape — reimagined as a rolling Flex experience.
Coffee prices move with the energy market. No brochure. No sales pitch.
Just a price that moves — and a coffee in your hand.

Coffee price = your Flex price. Simplified.

Based on the actual E.ON Flex end-customer price — including grid fees, taxes, and levies.

When prices go negative — coffee is free. That gets filmed. Every time.

Tour de Flex.

Five cities. One month. One product launch.
Every stop builds momentum. Hamburg is the finale.

"NeX26 is not the start.
It's the destination."

A funnel on wheels.

"This is not an awareness format.
This is a funnel on wheels."

One core. Endless configurations.

Every module works on its own — and scales across all E.ON markets.

Experience & Amplification

Hypercharged Stage

Alpitronic + live music · Replicable at any E.ON event

E.ON Social Activation

All European E.ON regions · Local influencers per market

Brand Advocacy

E.ON C-Level serves coffee · LinkedIn leadership moments

The Core

eFlexPresso Ape

Live-priced coffee · Flex in 30 seconds · Works solo or as a fleet

Deployable in any E.ON market · Same mechanic, local execution

Commercial

Flex Bonus Hamburg

Welcome offer for Hamburg · QR → Savings calculator → E.ON app

Golden NeX26 Tickets

Reward layer · Earned, not purchased

FlexIndustry B2B

Same mechanic, different audience · Trade fairs · Partner events

Brand Advocacy.

E.ON’s C-Level executives step behind the eFlexPresso Ape and serve coffee themselves — creating authentic LinkedIn moments that position leadership as approachable, generous, and connected to real people.

“A brand that gives before it sells.”

The Hypercharged Stage.

An EV fast charger becomes a guitar amp. Pop-up concerts next to the eFlexPresso Ape — coffee and culture, powered by the same grid. Charging infrastructure becomes culture.

Golden NeX26 Tickets.

The reward layer connecting every touchpoint. Earned through engagement, challenges, and participation — never purchased.

Flex Bonus Hamburg.

Exclusive welcome bonus — starting with Hamburg during NeX26, then rolling out nationally. Every activation points here — this is where attention becomes conversion.

From here to Hamburg.

We know the product.
We build the road from attention to understanding — at every touchpoint.

for

Confidential · April 2026

This document and all concepts, strategies, creative ideas, and visual materials contained herein are the intellectual property of Electrified Media GmbH. They have been developed exclusively for E.ON SE and may not be reproduced, shared, or implemented without prior written consent. · *Piaggio as potential vehicle partner — subject to confirmation.